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Super Bowl Ad Rankings  

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I decided to browse the internet for the reactions to "Bob's House", which aired during the pre-game event yesterday. I came across this article. Just take a look and I think you will be pleased to see how it turned out.

Entertainment Score Rankings

Ads ranked based on their ability to entertain viewers. The top entertaining ads starting with best were: IRONMAN, Pepsi (Bob's House), Pepsi (Justin Timberlake), Bud Light (Wine and Cheese), Diet Pepsi Max, Budweiser (Team), Bud Light (Breathe Fire), Victoria's Secret, Audi (Godfather), and Doritos (Mouse Trap). The worst entertaining ads starting were: Sales Genie (Panda), Sales Genie (Plane), CareerBuilder.com (Firefly), and GMC (Yukon).

Vanity Score Rankings

Ads based on their ability to balance entertainment and influence on brand perceptions. The ads which most effectively balanced entertainment and marketing starting with best were: IRONMAN, Audi (Godfather), Diet Pepsi Max, Pepsi (Bob's House), Bud Light (Breathe Fire), Pepsi (Justin Timberlake), Budweiser (Team), ETRADE (Banking Baby), and Bridgestone (Firestone). The least effective ads in terms of balancing entertainment and marketing were: GMC Yukon, Sales Genie (Plane), Cars.com (Witch Doctor), and Life Water.

Source: PR Newswire (February 4, 2007)

A dream realized; Falcons forward to play for Canada at Deaflympics  

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Chris Garbacz, a native of St. Catharines, Ontario. He was recently featured in a few local newspapers in the Niagara region including The Standard and The Review. We used to attend the same public school though we are years apart. Still, I got to know him quite well as the deaf students often mingled during the recesses. Here’s an excerpt from the article from the local newspaper, The Standard.

When Chris Garbacz skates onto the ice for his country next month it will be the realization of a dream years in the making.

The St. Catharines Falcons forward has been selected to play for Canada at the 16th Winter deaflympics in Salt Lake City, Utah, Feb. 1-10.

Garbacz, who was born deaf, first got the idea to compete for Canada when he was introduced at a young age to veteran Canadian deaf player and former Hamilton Steelhawk Mark Couture.

"I'm very excited," Garbacz said through his sign language interpreter Julie Lapensee. "The is the first time I've made the team and it's something I've always wanted to do."

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On the webpage, there is a picture of Chris. I don't know if I have mentioned this before on my blog, but Julie Lapensée is my sister. Yes, she is an ASL (American Sign Language) interpreter. I wonder how common it is for a sibling of a deaf person to be a sign language interpreter. I can imagine that it's not common, as I don't recall meeting any. However, I have met several interpreters whose parents were deaf. I imagine it is somewhere more common for CODA (Children of Deaf Adults) to take an interest in interpreting for the deaf.

Now, back to the subject. Chris Garbacz is one of the biggest hockey enthusiasts I've met in my life. He has a strong passion for the sport, just like it is with the Americans and football. It's our national pastime. I also happen to know Mark Couture, his wife used to interpret for some of my classes back then. Mark Couture is a big-time jock, he share a lot in common with Chris Garbacz when it come to sports especially hockey.

May the best be with him at the upcoming Winter Deaflympics.

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